User test in Hague

On Friday, we went to The Hague Centre to do user test. We four people were divided into two groups: group A and group B. Group A stayed in the station and did 15 user tests with map for Route P. While group B went to the zoo nearby and did 11 tests with map for Route T. Almost half of the participants are Dutch and the other half are visitors from other countries.

Results:

In map for Route K, 91% of participants want to go clockwise direction, which fits our intention. While in map for Route P, 67% of participants want to go anti-clockwise direction, which goes accord with our intention. The main reason for this difference is that clockwise means natural direction to most people. And the second reason is that the icons for museums are very attractive, and visiting museums are also goals of most travelers. Another interesting reason is that pizza seems delicious and attractive.

After calculating data from two groups, we make three diagrams of elements which help people to distinguish between two versions of maps. 88.5% of participants find the difference of color, 30.8% find the difference in size and 15.4% find the difference in orientation. We can conclude that color has the biggest impact.

After discussion with the results, we plan to make some improvement on maps:

• The big icons for museums and shops are staggered arranged.
• Color saturation changes of icons for museums and shops are more obvious.
• The small icons for museums and staggered arranged.
• The size of small icons changes.
• The transparency of small icons changes.

Route K

Route p